INTERNAL PERFORMANCE MEASUREMENT MODEL FOR SMALL RETAILERS

Rodhiah, Zahrida Wiryawan (2016) Internal Performance Measurement Model For Small Retailers

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ABSTRACT

The purpose of the research was to create a model of performance measurement for retailers in a traditional market located in Tangerang. The research involved 4 fashion retailers as the sample by using the purposive sampling methods. The data collection techniques were observation, in - de pth interview, documentation, with related subjects. This research used the qualitative method. The processing data analysis focused on four implementation non financial aspects perceptions, key activities internal performance measurement include: human re souce management,financeal, technique and operation, market and marketing. The result of this research is expected to be able to give a contribution to retailers in achieving a better performance in running the business in the long run.

Keywords : Retail Business, Internal Performance Measurement, Traditional Market