THE ANALYSIS OF THE STUDENTS‟ PREFERENCE IN THE CHARACTERISTICS OF THE ENTREPRENEUR

Andri Winata, Zuriana (2016) The Analysis Of The Students‟ Preference In The Characteristics Of The Entrepreneur

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ABSTRACT

The objective of this research was to determine how the students‟ preference on the characteristics of the entrepreneur in Bandar Lampung. The method in this research used the conjoint analys is. This method was used as the researcher wanted to research how the combination of features of the attributes which are determined the judgment of each respondent. The population in this research was the students of 10 universities in the city of Bandar Lampung. The result of this research showed that the attributes of the characteristics of the entrepreneur which had the greatest rank of the preference was the leadership attribute. The second rank, moreover, was the confident and optimistic attribute. F urthermore, the third rank was the oriented - task and the result attribute. In addition, the fourth rank was the risk - taking and challenge - liking attribute. Besides, the fifth rank was the future - oriented attribute. Lastly, the sixth rank was the originalit y attribute.

Keywords : Students‟ Preference, Characteristics of Entrepreneurship, Conjoint Analysis