ANALYSIS OF THE EFFECT OF PERCEPTIONS AND ATTITUDES TOWARD BEHAVIOR SOCIETY OF CHINESE NON-MUSLIMS IN ISLAMIC BANKING

Uus Ahmad Husaeni, Irpan Jamil, Huzny Farhany (2016) Analysis Of The Effect Of Perceptions And Attitudes Toward Behavior Society Of Chinese Non-muslims In Islamic Banking

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ABSTRACT

This research aims to determine 1) the effect of perceptionstoward behavior society of Chinese non - Muslims in Islamic Banking, 2) the effect of attitudes toward behavior society of Chinese non - Muslims in Islamic Banking, and 3) the effect of perceptions and attitudes toward behavior society of Chinese non - Muslims in Islamic Banking. Data used in this research are primary data from si x villages in the city of Cianjur, West Java, which were collected from respondents using valid and reliable questionnaire. A total of 93 respondents were selected from Chinesenon - Muslim by accidental sampling. Data were analyzed using multiple regression analysis.Results of the research indicate that perceptions, attitudes, and simultaneously affect to behavior society of Chinese non - Muslims in Islamic Banking. Partially, all variables that affect behavior society of Chinese non - Muslims in Islamic Banking, namely perceptions and attitudes. Perceptionsvariable is the most a dominant impact on behavior society of Chinese non - Muslims in Islamic Banking.

Keywords : Perception, Attitude, Behavior Society, Chinese Non - Muslim, and Islamic banking.

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